Client
SJM Enterprises
Design
Aston Martin F1 Racing
Date
April 2009

With the announcement that Formula One were allowing entry of four new independent teams to the Grand Prix series SJM wanted a fan site for the rumoured new Aston Martin F1 Racing team.

The vision was to have a full community site with news, comments, forum, race results, stats, biographies, and more. This was to be the second phase of the website, as Aston Martin were yet to confirm their entry, up until then it was purely speculation as to whether they would join F1 or not.

A clean, slick design was put together to look like it came from Aston themselves. The front page's main focus was four fading images, each with part of the Aston Martin slogan; "Power, Beauty, Soul" and featuring a relevent Aston Martin car. The last slide was entitled "Anticipation" with a silhouette of a Formula One car.

Below this was a countdown box, counting down in days, hours, minutes, and seconds to the British Grand Prix which is when an announcement was expected to be made by Aston Martin.

In addition to this a pre-registration page was created for data capture so that the SJM could email registrants once the site went live.

However, the rumours turned out to be just that and Aston Martin decided that they wouldn't be entering. The project has been postponed until Aston enter F1.

Website:  Aston Martin F1 Racing       Status:  Discontinued