Startup-Guru-1
Startup-Guru-1
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Client
Startup Guru
Design
Startup Guru
Date
May 2010

Startup Guru is a group of entrepreneurs fuelled by a passion for guiding people to find clarity and acquire the know-how needed to express their genius through entrepreneurship. They needed a strong, bold icon to compliment their existing logotype.

Our concept involved two interlinking shapes, forming an S surrounded by a circle. The two shapes represented the connection of two elements, Startup Guru and their clients, to create something strong, secure and reliable. This links in with Startup Guru's methodology to 'Build a solid personal, inner foundation focused on passion and values'.