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Client
Kroft
Design
Kroft Technical Services
Date
October 2012

Kroft Technical Services, an engineering services and project management company based in Australia, needed a nice new logo to fit in with their corporate image.

Kroft works extensively throughout the engineering supply chain, including all elements from raw materials, to manufacturing, document compliance and customer requirements.

We thought they needed a logo that represented that, so came up with the concept of a logomark that resembled a technical drawing.

Using sharp, angular lines we assembled the letter K, and to give the logo some more dynamism we introduced the shade of blue from traditional blue-prints and applied it to the arrow formed inside the K.