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Client
Firefly Pharma Solutions
Design
Firefly Solutions
Date
August 2011

Firefly Solutions, the leading provider of pharmaceutical regulatory compliance services and technology, needed a new logo to fit in with their brand and their new digital product line-up.

Rather than follow the obvious route of using an actual firefly characterisation for their logo, we decided to keep it as simple as possible, yet make it easily identifiable as belonging to the brand.

Using a series of concentric circles, each one coloured from yellow to red to represent fire, we created a wave to symbolise the dynamic nature of the company and industry and reflect the bespoke solutions the company had to offer. Coupled with the large type, 'Firely' was made the most dominant, with 'Solutions' neatly fitted underneath so as not to detract from the brand-name.