David Adams needed a complete new look for his successful online Formula 1 team management game.

As part of a complete branding overhaul involving logos, website, user interface design, and illustration, we put together a total package.

We decided to keep the logo quite simple, retaining the feel of the official F1 logo without encroaching on protected identities. So we curved things off and made the whole mark flow. Topping it off with a traditional chequered flag made to look dynamic by graduating the size of the checks.