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Client
Aptus Ventures
Design
Everything Blu Ray
Date
September 2010

To give the Everything Blu Ray website a strong image, and to stop people from perceiving it as yet another news site, we felt a strong representative logo was needed.

We wanted to give the impression that the site was authoritive on all things Blu Ray without being just another blog. So we took inspiration from the official Blu Ray logo, using a similar colour, and a similar style swoosh.

We then used a contemporary, stylish font for the text to pull everything in together.

To make the logo even stronger we outlined it all with a deep grey stroke, giving it an almost three dimensional effect.