IHS Jane's
IDEX 2011 Exhibition Showguide
February 2011

The International Defence Exhibition and Conference (IDEX) is the largest defence and security event in the Middle East and North African region. As such, the event required a quality CD-ROM to act as a digital show guide of over 900 exhibitors, handed out to each of the 60,000 attendees.

Using existing hard-copy marketing collateral we designed and built a full show-guide featuring over 900 exhibitors indexed by country, alphabet, and product categories.

The CD-ROM also featured a sophisticated in-built search-engine for attendees to find the information they needed in a flash.