The International Defence Exhibition and Conference (IDEX) is the largest defence and security event in the Middle East and North African region. As such, the event required a quality CD-ROM to act as a digital show guide of over 900 exhibitors, handed out to each of the 60,000 attendees. Using existing hard-copy marketing collateral we designed and built a full show-guide featuring over 900 exhibitors indexed by country, alphabet, and product categories. The CD-ROM also featured a sophisticated in-built search-engine for attendees to find the information they needed in a flash. |